Guerilla Marketing Zee Tv - Aghori

01

Challenge

Creating a Buzz in The Market about upcoming ZEE TV Aghori Serial. Generate curiosity about the serial with an anonymous teaser and revelation ultimately.

02

Approach

An avant-garde Activation was planned and executed, The set Up in itself was a teaser with Aghori props, ltrishul, human skull, nakshatra art etc. Placed at busy market Areas across North India. Initial part of activity was just display and recording candid reactions, later a poster revealing the purpose of the campaign was added.

03

Result

On ground result was beyond expectations, it was a plethora of emotions that was generated ranging from curiosity to reverence. A challenging execution with great result in terms of viewers connect.