TATA Pravesh

Stakeholders Felicitation

01
Challenge
Identify & reach to the decision makers & influencers from building construction & doors industry.
02
Approach
Display latest products, invite users like contractors, architects, builders, govt stakeholders etc. A short & concise event for networking and enhancing sales figures.
03
Result
The campaign resulted in on the spot orders, bagged some turnkey projects including 1 from Uttar Pradesh govt through a specific lunch program called Meet & Greet with Architects.

TATA Pravesh
Store Launch & PR – PAN India

Trade Partner Recognition, Launch & Announcement
01
Challenge
Launch new store with Trade Partners, Accommodate their guests in accost effective format, announcing the same with details to public.
02
Approach
Store Launch event at the store with appropriate décor, ribbon cutting & lamp lightning ceremony followed by lunch and networking opportunity for TATA sales team & newly added channel partner. Invite local media & SM influencers to the event for further ATL promotion .
03
Result
Happy channel partner, created a buzz in the market where store has been launched. Also the event got covered by various news portals both online & offline.