Lenovo College Activity

College Activity

01

Challenge

Build a holistic and sustainable campaign for long run. Create an Experiential Marketing program showcasing LENOVO LEGION GAMING Laptops at colleges in Tier 1 Cities. Ensure hands-on feel of the LENOVO products to the target audience. Demystify the products in terms of Usage, cost, benefits etc.

02

Approach

Identification of top Colleges and getting paperwork done. Identification of popular hangout spaces within the premises. Design and installation of catchy demo zones. Engaging with the students through experienced manpower adept in soft skills. Demystifying the new products, playing games, solving queries and closing prospective leads.

03

Result

College Activation campaign for new gen laptops was a spectacular success giving a morale boost to the channel partners in the vicinity leading to increased sales and product awareness.