Bringing the spotlight to EPSON
01
Challenge
Making Epson Printers stand out amongst in highly competitive multi brand stores. Catch customer’s attention at the crucial buying moment. Keep the partner engaged and motivated from Box mover to Pushing EPSON.
02
Approach
Updated POP Material, Highly Visible AW, Strategic Placement.
- Number of Stores – 4000 Stores Every Quarter – Recall Push – POP Branding
- EPSON Demo Stalls with ISDs for product experience and on spot queries.
- Number of Stores – 4000 Stores Every Quarter – Recall Push – POP Branding
- EPSON Demo Stalls with ISDs for product experience and on spot queries.
03
Result
Increased overall Visibility, TG Touch Points Students & Parents, Spurt in sales per qtr.
