DROOM Market & PVR Activation

01

Challenge

Relatively New DROOM was looking for a creative way of engaging with the customers.
Introduction with a Bang!

02

Approach

Team executed a signature trade marketing campaign, Movie Buffs were targeted in PVRs across the city taking selfie with lifesize Cutout of Fast & furious Stars Hobbs n Shaw and shared on SM with #hobbnshaw. Anchor Activity at nearby Hubs engaged audience and pushed walkins to PVR through heavy discount on FnF movie tickets

03

Result

The campaign was a huge success in terms of consumer engagement and visibility. Hashtags trended on SM and pushed overall visibility for DROOM and footfalls at PVR