Loreal Influencer’s Meet

01

Challenge

Launch new product for Loreal with expert opinion. Finding targeted SM influencers reach.

02

Approach

Loreal did a tie up with VLCC Salons where ‘color me French’ campaign took place. Leading make up influencers from Social Media were invited for a free makeover and lunch along with take home goodies including product hamper.

03

Result

Highly productive exercise which resulted in a burst in brand visibility and positive reviews by influencers thus reaching very specific audience.