Nature Valley Granola Bar Sampling Activity

01

Challenge

Product Placement at a Cyclothon in Gurgaon, A small window of opportunity to target a very specific health oriented group & capturing attending.

02

Approach

Giving Instant Energy Boost to Cyclists before and after the Marathon. Our Production team created a Stall with photo op cutout. Free sampling of Granola bars for participants.

03

Engagements

Cycle Cutout – Selfie – Free Samples – Energy boost – Hashtag Campaign.

04

Results

Target Product Experience, Engagement with niche consumer group, improved visibility.